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Privacy Policy

Last updated: October 1, 2026

Overview

This website is operated by Eric Helsel LLC. We respect your privacy and are committed to being transparent about how we handle information when you visit erichelsel.com.

Information We Collect

Chatbot Conversations

When you use the chat feature on this site, your conversation is stored so we can provide better, more personalized responses. This includes the messages you send and the responses you receive. If you voluntarily share personal information during the conversation (such as your name, company, or email), that information is stored as part of the conversation record.

Local Storage

We use your browser's local storage to save a randomly generated identifier. This allows us to recognize return visitors and provide continuity in conversations. This identifier contains no personal information and can be cleared at any time by clearing your browser data.

Analytics

We use Google Analytics to understand how visitors use this site. This collects anonymized data such as pages visited, time on site, and general geographic region. No personally identifiable information is collected through analytics. Analytics cookies are only set if you accept them in the cookie banner, and you can change your choice anytime from the “Cookie Settings” link in the footer.

Forms You Submit

When you fill out a form on this site, we store what you send us:

  • Newsletter signup: your email address, so we can send you occasional notes. Every email includes an unsubscribe link, and unsubscribing stops all further emails.
  • Contact and landing page forms: the details you enter, such as your name, email, company, and message, so we can reply and follow up on your inquiry.

Legal Basis for Processing

Where data protection laws such as the GDPR or UK GDPR apply, we rely on the following legal bases:

  • Consent: for the newsletter and for analytics where consent is required. You can withdraw consent at any time.
  • Steps before a contract: when you ask about working together through a form, the chat, or a booked call.
  • Legitimate interests: to run, secure, and improve this website and to understand whether our services fit a visitor's needs.

How We Use Your Information

  • To provide and improve the chat experience on this site
  • To personalize responses based on your conversation history
  • To understand whether our services may be a fit for your business needs
  • To improve the website and its content

What We Don't Do

  • We do not sell your information to third parties
  • We do not share your conversations with anyone outside of Eric Helsel LLC
  • We do not use your information for advertising or retargeting
  • We do not collect payment information through this site

Third-Party Services

This site uses the following third-party services:

  • Anthropic (Claude AI): powers the chatbot. Conversations are processed through their API. See Anthropic's privacy policy for details.
  • Google Analytics: anonymized website usage data.
  • Vercel: website hosting and infrastructure.
  • Cal.com: appointment scheduling, if you choose to book a call.
  • Neon: database hosting where chat conversations and form submissions are stored.

Data Retention

Conversation data is retained for the purpose of improving our services and maintaining continuity for return visitors. If you would like your conversation data deleted, contact us and we will remove it promptly.

Newsletter addresses are kept until you unsubscribe. Contact and landing page submissions are kept for as long as they are useful for an active or potential working relationship, and are deleted on request.

International Transfers

This site and its service providers are based in the United States, so information you submit is processed and stored there. Where required, transfers rely on the providers' standard safeguards, such as the EU Standard Contractual Clauses.

Your Rights

You have the right to:

  • Clear your local storage at any time to reset visitor identification
  • Request deletion of your conversation data
  • Ask what information we have associated with your conversations or form submissions
  • Correct information that is inaccurate
  • Unsubscribe from the newsletter at any time

If you are in the EU, EEA, or UK, you have additional rights under the GDPR. See our GDPR notice for details.

Contact

Questions about this privacy policy, or a request about your data? Use the contact form, reach out through the chat on this site, or book a call at cal.com/eric-helsel. We respond to privacy requests within 30 days.