Eric Helsel
Senior Marketing Executive
Scottsdale, AZ · eric@erichelsel.com · 818-312-4756
Summary
Senior Marketing Executive with over two decades of driving growth across SaaS, health-tech, real estate, DTC, and crypto, generating $130M+ in direct revenue across go-to-market strategy, demand generation, and revenue operations.
Currently leading AI integration across SaaS, health tech, and real estate clients, designing and deploying agentic workflows, predictive campaign systems, and CRM replacements that have driven measurable pipeline growth, reduced overhead spend, and built lasting AI capability inside each organization.
USAF Veteran.
Experience
Senior Marketing Executive
Aug 2016 – PresentPerformance Click Ventures, LLC, Scottsdale, AZ
Lead marketing, revenue operations, and AI stack architecture across SaaS, DTC, crypto, health-tech, and real estate, rebuilding go-to-market strategy, demand generation, and the systems that connect marketing activity to revenue.
- Generated $130M+ in direct revenue across SaaS, DTC, crypto, health-tech, real estate, and influencer ecosystems.
- Architected and executed a $25M cryptocurrency crowd sale, including funnel design, offer development, media buying, and full customer journey mapping.
- Set AI stack architecture for marketing and RevOps, directing the build of custom CRM and automation systems through agentic workflows, replacing expensive SaaS and increasing pipeline visibility.
- Rebuilt HubSpot and Salesforce RevOps environments from the ground up, restoring accurate CAC, ROI, and payback period reporting and executive confidence in marketing data.
- Trained marketing and sales teams to work alongside AI tools, embedding AI fluency and governance practices that outlasted each engagement.
- Directed multi-million-dollar paid media budgets across Google, Meta, LinkedIn, and affiliate programs, sustaining efficient ROAS through continuous optimization.
- Advised and executed on GTM strategy, product-market fit, and offer architecture for M&A-stage companies.
Vice President, Digital Marketing
Mar 2009 – Aug 2016Townsgate Media, Westlake Village, CA
- Delivered $80M+ in gross revenue through product development, offer architecture, and multi-channel digital acquisition.
- Owned full P&L for a 25-35 person cross-functional team covering growth, product, and affiliate functions.
- Directed affiliate marketing programs, SEO, and mobile/web product launches that generated sustained high-volume customer acquisition.
- Introduced new monetization strategies across web and mobile, expanding revenue streams and improving unit economics.
- Scaled winning channels while turning around underperforming campaigns to maintain long-term profitability.
Selected Wins by Vertical
Health-Tech SaaS
Rebuilt CRM and lifecycle automation from scratch
Majority of pipeline generated within 90 days
Real Estate Tech
Reset GTM strategy and paid media infrastructure
Improved sales performance, supported capital raise
Restaurant Back-Office SaaS
Replaced legacy SaaS with AI-native systems and built complete marketing infrastructure: SEO, landing pages, RevOps, AI-personalized outbound, and a proprietary BDR system
Cut software costs by 90% and enabled full marketing execution at 35% of traditional headcount
Skills & Tools
AI & Marketing Intelligence
Revenue Operations & Growth
Marketing Technology
Paid Acquisition & Performance
Executive Leadership
Military Service
United States Air Force, Staff Sergeant
Honorable Discharge · Air Force Achievement Medal
Education & Certifications
Evergreen Valley College, Criminal Justice / Law (Dean's List, 4.0)
Claysburg-Kimmel High School, High School Diploma
Certifications: Google Ads (Search, Display, AdWords) · Google Analytics · Bing Ads Certification