AI-Native VP of Marketing (20+ years) building growth engines for $2M to $30M revenue founder-led companies.
Work Experience
Owner
May 2016 to PresentPerformance Click Ventures, LLC, Phoenix, AZ
Selected engagements from a demand gen marketing business embedding senior leadership to rebuild or grow marketing functions. CEOs bring me in to run marketing for companies between $2M and $30M in revenue, usually when the team is underperforming and needs reorganization, or when the business needs to scale. I own the strategy, the people, and the systems.
VP of Marketing
B2B SaaS Restaurant Back Office · 120 Employees · 2 Years · Beverly Hills, CA
- Built the marketing function, brand strategy, and customer acquisition channels, defining the ICP, market segmentation and account-based sales model. Built the growth strategy and go-to-market footprint.
- Scaled the growth engine across SEO, RevOps, segmented outbound, AI BDR agents and internal marketing systems, including a bespoke CRM that replaced a six-figure HubSpot deployment. Improved Meta paid social CPA by 55% via funnel and creative.
Impact: Generated $6M in ARR pipeline while eliminating $100K+ in annual SaaS costs.
CMO
Cryptocurrency Crowdsale · $25M Raise · 1 Year · Los Angeles, CA
- Took a cryptocurrency token launch from zero to market, creating the investor offer, customer journey and channel strategy across crypto-native acquisition platforms.
- Owned the marketing team and deployed a $100K/month media program to build the audience and demand ahead of launch.
Impact: Raised $25M in five days following six months of audience development.
VP of Marketing
Health Tech Staffing · $26M ARR · 2 Years · Phoenix, AZ
- Stabilized an overstretched marketing department, rebuilding strategy around the ICP and customer journey while eliminating years of fragmented processes and underused technology.
- Refocused campaign spend toward the highest-performing channels and rationalized the MarTech stack to improve efficiency without sacrificing growth.
Impact: Cut campaign spend by 35%, recovered $24K in annual SaaS costs, and led marketing for a $26M ARR business.
CMO
National Real Estate Brokerage · 400 Employees · 5 Years · Phoenix, AZ
- Rebuilt marketing and sales operations for a national brokerage, consolidating fragmented revenue data and establishing the CRM and RevOps infrastructure behind pipeline management.
- Standardized reporting and trained the sales organization on full-stack marketing, giving leadership clear visibility into where revenue came from and which channels were performing.
Impact: Increased sales 17% while establishing a trusted view of revenue attribution. Lowered SQL CAC by 53%.
Vice President of Online
July 2007 to May 2016Webquest, Inc., Los Angeles, CA
- Ran a 25 to 35 person performance marketing organization with a $3M monthly P&L across web, mobile and subscription products.
- Built and scaled multi-channel acquisition across affiliate marketing, SEO, paid media and web/mobile launches, shifting spend toward the highest-return channels and rebuilding underperforming funnels.
- Owned product development, creative, campaign strategy and monetization across performance marketing offers, while managing the banking, payments and sales infrastructure behind transaction volume.
Impact: Generated $80M+ in gross revenue during a nine-year tenure.
Skills
- AI & Systems
- Claude Code/OpenAI/Codex, AI Agents (BDR, Social Media), AEO/GEO, Marketing Automation, Zapier, Clay, HubSpot, Bespoke MarTech Development, Revenue Attribution, Analytics & Dashboards
- Executive
- P&L Ownership, Hiring (100+ hires), Team Building, Organizational Design, Brand Strategy & Positioning, Sales & Marketing Alignment, Budget Allocation & ROI
- Growth
- Go-to-Market, Demand Generation, Paid Media (Google Ads, Meta Ads, PPC), SEO, CRO, Content Marketing, Email Marketing, Lifecycle/LTV, ABM, RevOps, ICP & Segmentation, Affiliate & Partnerships
Military Service
United States Air Force. Four years at Homestead AFB, Osan Air Base in Korea, and Vandenberg AFB, with decorated service in Operation Desert Shield and Desert Storm. Selected for presidential movement operations. Honorable discharge.