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What I do

I'm a Senior Marketing Executive. Over the last two decades that's taken the form of fractional contracts and in-house roles. The title and the working relationship matter less to me than the upside of the opportunity. Can I make a difference in your business?

I'm an executor. Whether your marketing is broken or ready to scale, I bring the same thing: senior strategy, AI-native execution, and systems built to last to the limit of where the technology currently goes.

I've worked across enough verticals to see how much they overlap. Data, personas, and market intelligence repeat from one segment to the next, and that pattern recognition is what makes a well-rounded operating executive. I've had real wins and exits in most of them, most recently in SaaS, commercial and residential real estate, health tech, cryptocurrency, affiliate marketing, and extensive media buying.

Full-stack marketing has changed with the arrival of AI. Most small businesses and growth-stage companies know they need to be using it. Very few know where to start, what to prioritize, or how to connect it to actual revenue. That's the gap I fill.

Right now I'm helping leadership teams get AI actually working inside their business. That means building agentic workflows that automate the manual work eating their team's time, standing up AI-powered campaign systems that sharpen targeting and grow pipeline, replacing bloated or broken CRM setups with leaner custom builds, and training marketing and sales teams to work alongside the tools so the capability stays in the organization for good.

The first result clients see is pipeline. More qualified leads, clearer conversion visibility, and marketing activity that ties directly to revenue instead of vanishing into a spreadsheet. The AI systems also cut overhead and expense, in some cases by a lot. I've saved employers and clients over $150K a year in SaaS costs, replaced by proprietary systems they now own.

These aren't companies that need someone to hand them a roadmap. They need a leader who has already done it. Someone who can walk in, see what's broken, and build the systems that fix it while bringing the team along.

+200 connections

Revenue Marketing

Over $130 million in revenue influenced across 26 years - not through brand awareness campaigns or vanity metrics, but through conversion-focused systems tied directly to pipeline. If it doesn't move revenue, we don't build it.

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Twitter-colorCreated with Sketch.

RevOps & Infrastructure

Full marketing-to-revenue stack architecture. CRM infrastructure, pipeline design, lead scoring, expansion revenue workflows, attribution tracking. Whether we optimize what you have or replace it with something custom-built, the goal is the same: turn marketing from a cost center into a revenue engine.

AI-Native Execution

AI has changed the game for marketing execution. My engagements deploy AI-personalized outbound, automated CRM workflows, custom internal tools, and bespoke applications - fast-tracking projects that used to take months into weeks, at a fraction of the traditional cost.

ABM Outbound Sequence
Revenue Pipeline
BDR Co-Pilot
Prospect
AI Agent

ABM & Outbound

Account-based outbound at scale - prospect research, battle cards, buyer-journey sequencing, personalized email cadences. Our engagements deploy AI-powered BDR Co-Pilot systems integrated with custom CRM and data enrichment pipelines.

Client engagement profile

Restaurant SaaS

Pipeline value

$2.4M

Client engagement profile

Health-Tech

Pipeline value

$1.8M

SEO & Content Strategy

Not keyword stuffing - revenue-focused content architecture. SEO strategies grounded in buyer intent, segmented by persona and buying stage. For one client, we delivered a 50-keyword strategy across 5 operator segments targeting 13 distinct personas.

GTM
SEO
Paid
Email
ABM
ICPDefined
Channels4 active
Pipeline$2.1M

Go-to-Market Strategy

Full GTM for SaaS and tech companies - ICP definition, competitive positioning, channel strategy, and the execution systems to back it up. Across 8 verticals, we've launched products, entered new markets, and stood up pipeline engines from scratch.

Strategy and execution. No gap between them.

I deliver working systems. For a restaurant financial services client, we stood up their entire marketing infrastructure from zero in one quarter - SEO strategy, segmented landing pages, custom RevOps architecture, AI-personalized ABM outbound pipeline, a BDR Co-Pilot, and operator persona libraries across 13 named restaurant segments. AI lets me compress what used to take 6 months into weeks. That's the difference.

Ready to talk?

I'm currently available for 1-2 new fractional engagements. 30 minutes, no pitch deck, no proposal. Just a real conversation about your marketing and whether I can help.