What I do
Senior marketing leadership, AI-accelerated execution, and systems that outlast the engagement.
Revenue Marketing
Over $130 million in revenue influenced across 26 years - not through brand awareness campaigns or vanity metrics, but through conversion-focused systems tied directly to pipeline. If it doesn't move revenue, we don't build it.
RevOps & Infrastructure
Full marketing-to-revenue stack architecture. CRM infrastructure, pipeline design, lead scoring, expansion revenue workflows, attribution tracking. Whether we optimize what you have or replace it with something custom-built, the goal is the same: turn marketing from a cost center into a revenue engine.
AI-Native Execution
AI has changed the game for marketing execution. My engagements deploy AI-personalized outbound, automated CRM workflows, custom internal tools, and bespoke applications - fast-tracking projects that used to take months into weeks, at a fraction of the traditional cost.
ABM & Outbound
Account-based outbound at scale - prospect research, battle cards, buyer-journey sequencing, personalized email cadences. Our engagements deploy AI-powered BDR Co-Pilot systems integrated with custom CRM and data enrichment pipelines.
Restaurant SaaS
Pipeline value
$2.4M
Health-Tech
Pipeline value
$1.8M
SEO & Content Strategy
Not keyword stuffing - revenue-focused content architecture. SEO strategies grounded in buyer intent, segmented by persona and buying stage. For one client, we delivered a 50-keyword strategy across 5 operator segments targeting 13 distinct personas.
Go-to-Market Strategy
Full GTM for SaaS and tech companies - ICP definition, competitive positioning, channel strategy, and the execution systems to back it up. Across 8 verticals, we've launched products, entered new markets, and stood up pipeline engines from scratch.
Strategy and execution. No gap between them.
Most fractional CMOs hand you a strategy deck and wish you luck. I deliver working systems. For a restaurant financial services client, we stood up their entire marketing infrastructure from zero in one quarter - SEO strategy, segmented landing pages, custom RevOps architecture, AI-personalized ABM outbound pipeline, a BDR Co-Pilot, and operator persona libraries across 13 named restaurant segments. AI lets my team compress what used to take 6 months into weeks. That's the difference.
Ready to talk?
I'm currently available for 1-2 new fractional engagements. 30 minutes, no pitch deck, no proposal. Just a real conversation about your marketing and whether I can help.
