Eric Helsel
Senior Marketing Executive
“Hi, I'm Eric. Ask Me Anything About AI For Businesses In 2026”
Eric Helsel
Senior Marketing Executive
“Hi, I'm Eric. Ask Me Anything About AI For Businesses In 2026”
The Senior Marketing Executive Who Actually Builds
26 years of revenue marketing. 15+ companies. 8 verticals. $130M+ in pipeline influenced. Now I build the marketing systems myself — with AI tools most execs can't even spec, let alone ship. Your fractional VP of Marketing who writes the strategy and writes the code.
What I do
Senior marketing leadership, technical execution, and AI-native systems — all in one engagement.
Revenue Marketing
I've influenced over $130 million in revenue across my career — not through brand awareness campaigns or vanity metrics, but through conversion-focused systems tied directly to pipeline. If it doesn't move revenue, I don't build it.
RevOps & Infrastructure
I architect the full marketing-to-revenue stack. HubSpot CRM setup, pipeline design, lead scoring, expansion revenue workflows, attribution tracking. The infrastructure that turns marketing from a cost center into a revenue engine.
AI-Native Building
I build full marketing systems solo using Claude Code and Cursor — AI-personalized outbound, automated HubSpot workflows, custom internal tools, even complete web applications. Things that used to require a dev team, I ship in days.
ABM & Outbound
I design and execute account-based outbound at scale — prospect research, battle cards, buyer-journey sequencing, personalized email cadences. Currently running AI-powered BDR Co-Pilot systems that integrate Claude Projects with HubSpot and Clay.
SEO & Content Strategy
Not keyword stuffing — revenue-focused content architecture. I build SEO strategies grounded in buyer intent, segmented by persona and buying stage. For a restaurant financial services client, I built a 50-keyword strategy across 5 operator segments targeting 13 distinct restaurant personas.
Go-to-Market Strategy
Full GTM for SaaS and tech companies — ICP definition, competitive positioning, channel strategy, and the execution systems to back it up. I've launched products, entered new markets, and built pipeline engines from scratch across 8 different verticals.
I write the strategy and write the code.
Most fractional CMOs hand you a strategy deck and wish you luck. I build the actual systems. For a restaurant financial services client, I built their entire marketing infrastructure from zero — SEO strategy, segmented landing pages, HubSpot RevOps architecture, AI-personalized ABM outbound pipeline, a BDR Co-Pilot powered by Claude Projects, and operator persona libraries across 13 named restaurant segments. I didn't spec it and hand it to developers. I built it myself, using AI coding tools, while simultaneously running strategy. That's the difference.
Common questions
Ready to talk?
I'm currently available for 1-2 new fractional engagements. 30 minutes, no pitch deck, no proposal. Just a real conversation about your marketing and whether I can help.
