LEAD GENERATION * FUNNEL OPTIMIZATION * DIGITAL MEDIA BUYING * INBOUND AND OUTBOUND MARKETING    * PRODUCT LAUNCHES * CUSTOMER ACQUISITION * USER ENGAGEMENT * CONTENT MARKETING

 

About Eric Helsel

I originally hailed from Central Pennsylvania, and had a very modest upbringing. Throughout high school, I studied Business Administration. At age 17 I enlisted in the United States Air Force in pursuit of a college degree. Throughout my 5 year enlistment I attended college and traveled the world serving my country. I am a decorated Gulf War era veteran, and served during police actions in Panama and Operation Desert Storm.

I cut my teeth in the business world by investing my time in product distribution, branding, marketing, and retail with Red Bull, Snapple, Coors Brewing Company, Kenneth Cole,  and the NFL. 

After, I entered the world of Internet entrepreneurship, and have worked diligently at monetizing and driving revenue streams for the companies that I have been involved with, clients and employers alike. I wouldn't want to ever do anything else. 

I am currently responsible for multiple businesses in several verticals at an aggressive, well funded web development company. I direct and oversee product development, business development, client management, customer acquisition, media buying, and product design. This includes conceptualization, interface designs, usability engineering, and the management of the product creation by visual arts and technology design teams. I develop the overall product strategies, requirements and design. I am responsible for building scalable revenue streams via top level, high visibility products. As a side project and hobby, I also dabble in boutique, pocket listing domain sales of single word and high value .COM domain names. 

  • I am a high energy, results driven leader of product innovation.

  • I execute the business development strategies and develop revenue streams.

  • I direct the product identification, composition, market feasibility studies, and merge those into a product strategy that optimizes market breadth and value proposition to the end user.

  • I have a passion for design and building simple and intuitive user experiences.

  • I possess extensive management experience in product development timelines and work streams.

  • I evolve the product strategy into innovative software products and platforms.

  • I make data driven decisions.  

  • I lead and manage the product and development teams to get the details right, while staying focused on the big picture and vision of the company.

  • I manage resources and budgets across the organization to maximize the performance and efficiency of the companies operations.

  • I optimize products with a build, measure, and learn philosophy.

  • I create and nourish an environment that drives productivity and product group collaboration by appreciating individual personalities, and leveraging strengths and weaknesses within the product development team. 

  • I am committed to operational excellence and consider myself a strong motivator and team builder. 


I believe that as a leader, you should inspire your team through your words, actions, and frequent, small victories. As a leader, if you focus your team on clear, prioritized goals and define the product strategy, communication, roadmap, plans, and priorities across the organization effectively, you will be infinitely successful.
— Eric Helsel, Vice President Product Development

Family first. Work to live, not live to work. Success starts with family. 

Family first. Work to live, not live to work. Success starts with family.